DiamondEZ.com
DiamondEZ.com asked MicroBytes to develop an application that would enable customers to purchase diamonds and Italian gold jewelry online. The challenge was that the site needed to be developed to include more than 500 varieties of exclusive diamonds and handcrafted Italian gold jewelry, and entice the customer to browse and purchase items online.

Markets
E-Commerce
Communication & Media
Energy & Utilities
Retail Industry
Financial Services

Solution
MicroSoft SiteServer
Commerce Edition 3
SQL server

DiamondEZ.com’s customized platform was developed in MS Site Server Commerce edition. The backend was designed using SQL Server integrated with SiteServer. The site offers a graphically-rich, user-friendly interface.

Macromedia Flash was used to create a consumer-enticing animated introduction to the site. The multimedia combined with music defined the elements and identities of DiamondEZ and its web site.

Security was of great importance in the ability to generate customer acceptance and manage the web site. Security is insured primarily through the use of Microsoft E-Commerce solution, that includes Secure Socket Layer (SSL) and frontend authentications.

The resulting web site offers customers the ability to browse and purchase diamonds and Italian gold jewelry. As an example, the extensive, user-friendly search engine enables the customer to select diamonds based on cut, clarity, color, carat and price.

Goals achieved!

The web site has enabled DiamondEZ.com to create an effective and robust online presence, and compete with established online diamond and jewelry vendors. Additionally, the e-Commerce site has decreased overhead costs by 65%.